ABOUT US
New Chapter the Label is a proudly Australian-owned, family-run activewear brand, founded in 2023 and lovingly taken over by a husband and wife duo in April 2025. As parents and passionate advocates for mental health, we’re committed to continuing the brand’s mission of empowering individuals through every new chapter of life.
Our focus remains the same: to create stylish, confidence-boosting activewear that not only supports your training but also connects you to a community that truly cares. Whether you're starting your fitness journey, navigating life's challenges, or simply showing up for yourself each day, you're never alone—we're in it together.
Welcome to your New Chapter.
Designed by Gym people for gym people.
We don't miss a beat, we know the struggles of an unsupportive gym bra or shirts that just turn to crap after one wash so we decided to change the game and do better. We pride ourselves in bringing you high quality fabrics and designs to help elevate your wardrobe and make you feel confident in and outside of the gym.
We are on a mission to bring people together.
Do you often spot familiar faces at the gym, hesitating to greet them or unsure of their friendliness? I've experienced this daily, feeling isolated despite sharing common goals. That's why I created New Chapter to foster connections. It's a brand aimed at sparking conversations, whether complimenting a fellow gym-goer or seeking a spot. Connecting with others is crucial, promoting kindness and empathy. Our goal is to introduce stylish, affordable gym wear that unites us in support, ensuring we look good and have fun together.