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New Chapter the label is an Australian owned and Female lead Activewear brand founded in May 2023 by Emilee Clark. With a passion to create a brand with a purpose and a community she could be proud of, Em set out into creating her own brand that would help others on their own journeys and New Chapters of life who also struggle with mental health and give them an outfit they can feel confident wearing to the gym while also knowing they are a part of a bigger community.

Designed by Gym people for gym people.

We don't miss a beat, we know the struggles of an unsupportive gym bra or shirts that just turn to crap after one wash so we decided to change the game and do better. We pride ourselves in bringing you high quality fabrics and designs to help elevate your wardrobe and make you  feel confident in and outside of the gym.

We are on a mission to bring people together.

Do you often spot familiar faces at the gym, hesitating to greet them or unsure of their friendliness? I've experienced this daily, feeling isolated despite sharing common goals. That's why I created New Chapter to foster connections. It's a brand aimed at sparking conversations, whether complimenting a fellow gym-goer or seeking a spot. Connecting with others is crucial, promoting kindness and empathy. Our goal is to introduce stylish, affordable gym wear that unites us in support, ensuring we look good and have fun together.


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